A website is the mirror of a company or an individual’s professional life. With the rising demand for quality content, every website is focusing on content marketing that suits their business.
While the content plays a major role in bringing traffic to your website, it’s very important to retain your users on the same.
Obviously engaging and quality content can alone keep the engagement rate high, there are various factors that can enhance the overall experience of your webpage.
A webpage reflects the business objectives and its values to the users. A content-specific website will let the user read a lot of stuff while an e-commerce portal would try to upsell and cross-sell through different means. Hence, the visibility of other products and links needs visibility.
To enhance the visibility of your product, here are some quick tips to boost your website’s engagement magnificently.
1. Use a Convincing and Clear Design -
The very first impression of a customer while entering a store is decided by the way the store is organized. A user, in general, creates a virtual image of the store or website in his/her mind.
A website should use images, texts, colors, and font that reflect his objective behind the business. A jewelry website should use antique jewelry pictures with ethnic styling font, while a fashion outlet may use some funky colors and suitable images.
2. Know Your Customers -
Your business may not target every individual out there. Your business model lets you decide the perfect audience for your website.
So, if you are a software development company
, your probable customers would be new coders or business owners who would need your help for there business. Similarly, a home security service provider may target builders and RWAs for their business expansions.
3. Consistent Branding -
A website should have the brand name, logo, and background colors consistent for all pages. The logo and its placement are very important as it attracts users’ faith and it takes fractions of a second to have a look at the same. However, one can play with the backgrounds and images but it should follow the brand guidelines.
4. Brand Positioning -
A brand always put their positioning or value proposition at the beginning or at the most visible place. This lets the user relate to the needs and the brand’s offering to overcome their issues. Famous brands and companies like Reliance, IBM, Microsoft, Loreal, etc. use thor brand positioning prominently.
5. Easy Navigation and Breadcrumbs -
Earlier, websites used to produce consecutive pages for their content and product portfolio in order to increase the navigation rate and customer retention.
However, the scenario is now completely changed.
A user doesn’t want to navigate multiple pages and expects the entire content to be on the same page. So, keep your navigation small and let the user get the desired content as early as possible.
6. Prominent Call to Action -
There could be enormous ways to put up a CTA; it can be placed at the end of the page, on top of the page, like a sticky note, etc.
A CTA is completely dependent on the nature of the webpage; if it’s a landing page, the CTA should come as early as possible, while a blog can distribute it smartly across the content.
7. Short and Precise User Journey -
E-commerce websites used to keep the buying journey longer in order to collect as much useful information as possible. This can get the business some good data but it’s not at all benign for user experience.
With the help of AI, an e-commerce website can store the data through different means in order to shorten the user journey and close the sale.
8. Font Style and Size -
With fancy images and bolder positioning, you get your website reveals your ideation, but it won’t be complete without readable brand info. With readable, we mean that the content of the website should be clearly visible to the viewers so that they can take action.
Ideally, a website should use any of the fonts from Arial, Calibri, Roboto, Times New Roman, etc. that look professional and convincing. The font size can be anywhere between 17 to 20 depending upon the page layout.
9. Make Readable Content on Scroll -
It would be a great practice to keep your content on a scroll in order to let your audience consume maximum content.
It lets them have multiple stories on the same page and the user just needs to scroll through them. The website UI is so designed that every story will be followed by another one and the URL will keep shifting.
10. Responsive designs and Layouts -
It is estimated that 50.48% of traffic comes from mobile devices and hence it makes huge sense for a website to inherit the properties of a responsive website
A responsive website detects the device type and automatically shifts to that mode for the best user experience. Responsive websites account for better engagement and sellouts when compared to non-responsive ones.
So, which web design agency India
trick would you follow? Are you going to make your positioning prominent? Or you’ll check for the website’s responsiveness? Let us know in the comments.